By Olivia Perron, Currier Times Staff///

“Made For You”, “Make It Yours.” This is part of a new brand that will be unveiled soon for Curry College. Over the past three years, Curry has been working with Carnegie, a Massachusetts-based company that helps with higher education marketing and enrollment strategies.

With Carnegie’s partnership, students can expect a new academic logo across campus being implemented over Winter Break.

And, there’s also talk about a new mascot in the works.

Carnegie connects colleges with students through “the power of human connection” by measuring and then marketing to a student’s unique behaviors and motivators. “This leads to action, enrollment, retention, and lasting affinity,” according to Carnegie.

Curry’s Vice President of Marketing and Communications, Liz Matson, said this project is geared to upgrading and rebuilding Curry. They are currently working on a new logo, motto, and more.

Students said this is an important step for the college.

“I think an updated logo and motto will be good for the Curry brand,” Haley Ferrara, a double major in Communication and Public Relations 24’ said. “It’s important to upgrade branding as trends change over time. I’m excited to see what we change it to.”

In the Spring semester, students will be able to see a change to the academic logo of Curry College. The current seal will remain but will be used in a more professional setting for commencement and convocation, according to Matson. The font will also change from the current “Trojan” style font.

There is one familiar thing that Curry knew was going to remain. And it is based on a series of workshops held last spring with Carnegie that showed Curry as a “caring” community.

“The purple is not changing,” said Matson. “It’s a color that really works well for the school and once we saw that the “Caring” personality type was purple, it just made sense to keep it.”

One question that has been around since the first survey in 2020 that asked students about the Colonel, is what is happening with the Curry Colonel? For several years now, the Curry logo has been a “double-C” instead of the actual Colonel.

“Once the logo is settled, we will shift into examining our mascot (and the lack of a physical mascot),” Matson said. “This will be another spring project. I expect it to be one of the more emotional pieces of this work, so that’s why it’s important to make sure everyone feels they get a chance to give some input/feedback.”

A lot of students have felt something was missing since the removal of the Colonel’s head in 2020. Students said they have missed a physical mascot at athletic events.

“The change of a mascot will boost the mood of the athletes as well as their most loyal fans because a lot of the athletes feel incomplete since they have no representative mascot,” Sally Gordon, a Nursing major 26’ said. “When I was a freshman a lot of the incoming athletes were disappointed to learn they didn’t have a mascot to represent them.”

The three-year branding update led by Carnegie is creating change in the Curry Community. With new logos, mottos, and font the look of the name Curry will present itself differently from the current feel.

Conversation around the mascot is anticipated by many and will be important to look for in the coming months. New printing, photos and videos will bring a new meaning to prospective students on what makes Curry, “Made for You.”